Save 42% on the all-new Amazon Fire TV

There's never been a better time to upgrade your home entertainment system with 42% off the all-new Amazon Fire TV 43" 4-Series 4K UHD Smart TV.

For a limited time Amazon has reduced the price of it's 4-Series TV which means instead of paying £429.99 for the 43'' you can get it for £249.99, a huge saving of £180.

But if you'd like to go bigger there's also money off the 50'', now £339.99 instead of £499.99, and the 55'' is down to £369.99 instead of £549.99.

The techy stuff:

- The popular Amazon Fire TV 4-Series – now even better: A new ultra-slim bezel puts your entertainment front and centre, while vivid 4K Ultra HD, HDR 10, HLG and Dolby Digital Plus bring scenes to life.

- Built by Amazon, the Fire TV 4-Series brings crisp picture quality, superior streaming and the magic of Alexa to everyday entertainment.

- 4K Ultra HD, HDR 10 and HLG deliver a clearer and more vibrant picture with brighter colours compared to 1080p Full HD.

- Use the Alexa Voice Remote Enhanced to easily find, launch and control your content. You can even check the weather, sports scores and more.

- Stream over a hundred thousand films and TV programmes. Watch favourites with subscriptions to Netflix, Prime Video, Disney+ and more. Subscription fees may apply.

- Watch live and free TV, play video games and stream music.

- Fire TV adds new Alexa skills all the time, like dimming the lights or viewing your camera. Use AirPlay to share videos, photos and more from compatible devices (sold separately) to your TV.

- Use the 4 HDMI inputs to connect all your compatible gaming, cable and audio equipment.

- Pair Bluetooth-compatible headphones to your TV for a private listening experience.

*Prices correct at time of publishing